Trollbeads turns 50

In 2026, we celebrate 50 years of the Trollbeads brand.

Fifty years of stories, emotions, craftsmanship, and jewelry that is more than an adornment—it is a personal memory.

Every Trollbeads bead tells a story. 💖

Of joy, love, courage, new beginnings, and quiet moments we wish to keep just for ourselves. For fifty years, we have given people the opportunity to tell their own story—in their own way, without words, through jewelry.

That is why we have decided to celebrate this anniversary in a truly special way.

Throughout 2026, 50 special moments await you 🫶🏻 —small and big surprises that we will reveal gradually. Discounts, gifts with purchase, limited offers, and heartfelt gestures—as a thank you for being part of our story.

Each month, each day, each moment will bring something new. 🌟

Not everything at once. Not everything in advance.

Follow us every day so you don’t miss a thing.

Because the most beautiful things deserve to be discovered little by little. 🍀

Welcome to the year of the 50th anniversary of Trollbeads.

A year that belongs to stories. Your stories.